‘Opportunity in Uncertainty’ was our theme for Connect H1, IAB Ireland’s digital advertising conference on Tuesday 13th May, 2025.

Huge thank you to our Conference partners Google and Meta whose support allows us to host two IAB Connects each year.

Two upcoming IAB Europe Virtual Training courses were mentioned during the morning – Retail Media and Sustainability – you can view more on both here.

The presentations from Tuesday 13th May, 2025, are available to view below:

Launch of IAB Ireland Online Adspend 2024

Madeleine Thor and Tobias Hedström, IRM

Madeleine and Tobias shared the 2024 Online Adspend highlights, you can view the press release and full report here.

Scaling Smart, Not Big: Measurement Excellence in Challenging Market Ecosystems

Barbara Henao, EMEA EVP, Analytics, Choreograph (part of Group M)

Beyond the Play Button

Denise Browne, Head of Sales, GCS Ireland, Google

Uncertainty is where things happen

Mark James, Business & Development Director, Converge-Digital

Understanding the Digital Audio Listener 2025

Sinead Mooney, Managing Director, RED C Research

Electric Ireland and Dentsu create World-First Digital Media Campaign cutting carbon emissions by 67%

Aiste Petraityte, Advertising Manager, Electric Ireland

Christian McAlinden, Senior Programmatic Manager, dentsu

Estimation of Digital Ad Emissions: The Path to Standardization

Dimitris Beis, Data Analyst & Sustainability Lead, IAB Europe

The Reality of Retail Media

Helen Beecher, Digital Development Director, OMG

From Click to Pour: Transforming Guinness Nitrosurge with Data-Driven Marketing

Tara Daly, Senior Digital Marketing Manager, Diageo